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Hello!
I am a
Freelance Senior/Principal Strategic & Product Designer
with a strong passion for Design Strategy and Brand Innovation.
Over the last 10 years, I gained meaningful experiences in different innovation projects driving teams and clients through a mixed approach based on Design Thinking, Lean UX, and Agile, able to help brands to make decisions based on data, users’ needs, and build long-term relationships with their customers.
In the last 4 years, I gained a vertical knowledge of Data-Driven UX processes and Validation methods.
My latest projects
Protected: Zalando Plus – Pay Per Use and NL Expansion
Protected: Siemens – Smart Spaces
Protected: Toyota – Future of CX
Protected: SuitSupply – E-com
Clients
I had the pleasure to work as a Senior UX Designer with different agencies, multinational companies and innovative startups across Italy, The Netherlands, Germany and UK.
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